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My mentor told me to stop taking every project that came through the door
I thought it was crazy advice for a new studio, but after turning down a low-budget branding job in April, we landed a much bigger client the next week. Has anyone else found that being more selective actually helped them grow?
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sarah_johnson465d ago
Wow, that's like my old boss's "good, fast, cheap" rule...
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margaret_lane5d ago
Our first year, we said yes to everything and nearly burned out on small logo jobs. Last fall, I started checking if a project fit our new focus on packaging design. I turned down a website update for a local shop, and that freed us up to pitch for a regional food brand. It felt scary, but like @sarah_johnson46 hinted, you can't be everything to every client. That choice let us do better work for people who value it.
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