Client feedback flipped my whole view on motion design briefs

Last week a studio in Austin sent back my animatic with notes that seemed to contradict each other. I spent 3 days annoyed, thinking they didn't know what they wanted. Then I sat down with their brand manager on a call and she walked me through their actual campaign goal. It hit me that my original brief was too vague about the pacing and the color story. I mean, I always thought tight briefs meant more control, but now I see they just limit how I can solve the problem. Since then I've started asking clients for their worst-case scenario and their dream outcome before I touch a timeline. Has anyone else found that specific negative feedback leads to better creative than positive praise?

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