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A/B tested two client pitch styles, the casual one won every time
I run a small design studio in Austin and last month I tried two ways of presenting the same logo concepts. The formal deck with all the strategy talk got polite nods, but the casual version where I just talked through the sketches over coffee got them excited enough to sign off in one meeting. Turns out the client wanted to feel like a collaborator, not an audience. Has anyone else noticed that ditching the corporate format actually brings in faster approvals? I'm thinking of making the loose style my default now.
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roberts.diana9d ago
Funny, that casual win might just be a one-off. Some clients love the formal deck because it makes them feel safe, like they're making a serious business call. When you go loose, you're betting the whole thing on your charm, and if the client is nervous or answerable to a boss, they'll stall. The strategy talk gives them cover, something to point at and say "we picked this for these reasons." Loose might work fast, but formal works when the stakes are high.
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