1
Serious question, is it ever okay to break the 60-30-10 rule for a brand's main colors?
Last month, I was working on a logo for a local skate shop in Portland and the owner insisted on a 50-40-10 split with a really bright secondary color, which made me wonder if sticking to the classic rule is always the best move for standing out.
2 comments
Log in to join the discussion
Log In2 Comments
fiona_murray3d ago
Rules are just starting points, not holy texts. That skate shop owner might be onto something, because standing out in a crowded market often means breaking the mold. A 50-40-10 split with a punchy color could create a much more memorable and energetic vibe for a brand like that. If the colors feel right for the brand's personality and audience, then the classic rule should absolutely be ignored. Sticking too rigidly to any design rule can make everything look the same and boring.
6
the_piper3d ago
Rules are for beginners, not for real world projects. That 50-40-10 split with a bright color sounds perfect for a skate shop. It creates a bold, energetic look that fits their vibe way better than a safe, by-the-book palette. The goal is to match the brand's energy, not some textbook.
1