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Overheard a graphic designer say purple was 'too risky' for a logo
I was grabbing coffee last Tuesday and heard this young designer telling her friend that a client wanted purple in their logo but she convinced them to go with blue because purple 'doesn't convert'. It got me thinking about how we pigeonhole certain colors. Purple has a whole range of meanings from royalty to creativity depending on the shade and industry. Has anyone else run into clients or coworkers who just write off a whole color family like that?
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briannguyen10d ago
You're totally wrong on this one. That designer probably saved her client from a MASSIVE mistake. Purple is basically a gamble that rarely pays off in the real world. Think about it - how many billion dollar companies use purple? Maybe like Yahoo and that's about it, and look how they ended up. Blue works because it's safe, trustworthy, and people don't have weird emotional baggage with it. Purple screams "I'm trying too hard to be different" and most customers just find it confusing or off-putting.
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tyler82210d ago
I'm trying too hard to be different" - isn't that a bit harsh though? It's just a color choice, not a personality disorder.
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