My old color theory prof in Milwaukee told me to drop my saturation by 15 percent, and my landing page signups jumped 22 percent in two weeks | Color Theory in Practice

Oliver Wilson · 2026-10-20T16:40:03.967297+00:00

I thought he was just nitpicking my portfolio in a coffee shop back in 2019, but I finally tried it on our checkout button last month and the numbers don't lie, so now I'm wondering how many other little tweaks I've been ignoring because I thought I knew better.

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My old color theory prof in Milwaukee told me to drop my saturation by 15 percent, and my landing page signups jumped 22 percent in two weeks | Color Theory in Practice - The Design Community Hub