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My client argued for neon green headlines and now I owe him an apology
So I had this client last month who kept pushing for neon green on his startup's landing page. I told him it looked like a highlighter exploded and fought him on it for two weeks. He finally laid out a mood board with a bunch of cyberpunk album covers and said the whole vibe was supposed to feel loud and urgent. I tried a muted sage green as a compromise and he hated it, so I gave in and used the neon color he wanted. Turns out their click through rate went up like 18% in the first week. I still personally hate looking at it but I guess the data doesn't lie. Has anyone else had a client be right about a color choice you were dead set against?
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