I just hit 50 client projects using the same three-color palette

I always thought you needed a huge range of colors, but sticking to a strict triad scheme for a year forced me to get creative with value and saturation instead. It made my work feel way more cohesive, and my last branding package got approved in one round. Anyone else try limiting their palette for a set number of projects?

2 comments

2 Comments

quinn_kim451d ago

Sounds super limiting to me. Clients usually want something unique, not the same three colors every time.

uma_webb2819h ago

Actually, it forces more creativity with layout and texture. You get unique results without a chaotic color palette. That constraint is the whole point.