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I switched my site's main text from a light gray to pure black last month
My bounce rate dropped by 15% in two weeks. Some folks say high contrast is too harsh, but the numbers don't lie. Do you think pure black is ever a bad choice for body text?
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kim.hannah2mo ago
The numbers don't lie" is a powerful statement.
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charlie_stone722mo ago
Honestly "powerful statement" feels like a stretch. Tbh numbers can be twisted to say anything, it's not that deep.
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kai_stone992d ago
Yo what's up, @charlie_stone72 I see you doubting the numbers but hear me out. I did the same switch on my blog last year and saw my time on page go up by like 20%. It was wild how much easier pure black text was to read, especially on mobile phones in weird lighting. I think some folks got a point about it being harsh in certain setups like dark mode, but for regular white backgrounds it just works better for my eyes. The data was pretty clear for me too so I'm leaning towards your side on this one.
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