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Overheard a client say 'just make it pop' and my eye twitched
I was sitting in a coffee shop in Portland last Tuesday and heard this guy on the phone with his printer, telling them to 'just make the colors pop more' on a brochure. No hex codes, no Pantone numbers, no reference file. I almost laughed out loud because I knew what was coming next, a muddy mess or a neon disaster. Has anyone else had a client describe color like that and then blame you when the result looks nothing like their screen?
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