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I used to present 4 logo options to every client, now I bring one and say here is the logo
Back in 2019 I would spend two weeks making four different logo directions for every project, and the client would pick the worst one almost every time. One bakery job in Sacramento, I showed four marks, and they picked the version I made in a tired haze at 11pm on a Friday. After that I switched to bringing a single concept to the first meeting with a five minute walkthrough of why it works. My revision rounds dropped from three to under one on average. My close rate actually went up because clients feel like they are getting a decision, not a menu. Has anyone else tried showing just one option? And did it backfire on you the way I keep worrying it might?
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