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Just realized I was asking for way too little money for my work

I was talking to another installer at a supply house in Tacoma last week. We got on the topic of a tricky vinyl plank job. I said I charged $3.50 a square foot for it, and he just stared at me. He said, 'Man, you're leaving at least a dollar on the table, easy.' I'd been using the same rate for two years because it felt fair. Now I'm torn between keeping my prices low to get more jobs or raising them to match what I'm really worth. How did you figure out your own pricing when you started out?
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2 Comments
grant.kevin
What made you finally see your worth?
6
reeseanderson
It's wild how we undervalue our own work. I see that same pattern with friends in different fields.
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