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TIL that a 2mm difference in my client's logo file cost me 9 days of back and forth
I built a full brand kit for a bakery in Dayton last month and the logo looked fine on my screen. Then the owner tried to cut vinyl for her storefront and the edges came out jagged and fuzzy. Turns out I had been working from a rasterized copy the whole time, not the original vector file. I hunted through old emails and Dropbox links for 9 days before I found the real .AI file buried in a folder labeled 'misc.' If your logo scales up and gets blurry, stop what you are doing and check the file type right now. What is your go to way to verify a logo is truly vector before you send it out?
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gonzalez.phoenix6d ago
I used to just eyeball the file and think if it looked sharp at 500% zoom it was fine. Then a print shop in Columbus called me out on a logo I sent as a PNG at like 72 dpi and I felt like an idiot. Now I open the file and check the actual type in the layers panel or file info, if it says paths or curves or vector mask I know I'm good, if it says pixels I stop cold. I also drag the corner to blow it up past 1000% and watch for that blurry edge before I ever send anything. Nine days of hunting through old emails sounds brutal but honestly it's the kind of thing that makes you never skip that check again.
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