Why does every hair product brand use the same minimalist font?

I was restocking my gym bag last Tuesday and looked at my shampoo, my body wash, and my deodorant. All three had the exact same thin sans-serif typeface and white packaging. I could barely tell them apart in my locker. It's like every brand copied the same template since 2016. What happened to bold colors or actual personality? Does this plain look really sell more, or are brands just scared to stand out? Has anyone else noticed this in other aisles like coffee or cleaning stuff?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.