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4

Why did every bank switch to the same blue gradient overnight

I swear in 2019 my local credit union in Columbus had a fun orange circle logo, now every financial app I open looks like a copy of the same blue swoosh. Did some branding conference in 2020 convince everyone that navy gradients mean trust, or are they just scared to stand out? Has anyone else noticed their old bank's identity got erased in that rebrand wave?
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