Watching store brands lose their fun cartoon characters.

I don't get why so many are ditching their mascots. My favorite cereal had a tiger, and now the box is just plain text.

3 comments

3 Comments

Wait, they got rid of the tiger? That's the whole thing! Those mascots are what made you look at the box as a kid. It feels like they're making everything boring on purpose. The plain text boxes have no soul at all. Kids aren't gonna beg for cereal that looks like a phone bill.

matthew5028h ago

Tony the Tiger started over 70 years ago. Kids today grow up with SCREENS, not cereal aisles. Companies are putting ads on YouTube and apps where flashy animations work better. A plain box might just be for parents who want less sugar hype. So the SOUL of the brand moved online, and the box became an afterthought.

leoscott1d ago

Mascots had their time, but now boxes need to stand out in a different way. Simple text can be bold if done right.