Loading…
4
Warning: I thought the new Pepsi wordmark was lazy garbage, then I saw it on a fountain machine in Tulsa
When Pepsi dropped the all caps bold font back in 2023 I posted here that it looked like a free font from a blog template. Then last month I grabbed a cup at a gas station in Tulsa and the thing was clean from 20 feet away, way easier to read than the old split logo ever was. I still think the lowercase p and e are a little soft, but the wordmark works where it actually lives. Anyone else flip on a rebrand after seeing it in the real world instead of on a press release?
0 comments
Log in to join the discussion
Log In0 Comments
No comments yet
Be the first to share your thoughts on this discussion.