Vent: That fast food rebrand that made everything worse

I stopped at a McDonald's in Tucson last week and their new logo is on everything now, but the worst part is the drive thru menu board. They changed the font to this thin, light gray type on a yellow background and I literally could not read half the items from my car. Had to pull forward and squint for like 2 minutes before ordering. Who actually tests this stuff before they roll it out to hundreds of stores? Has anyone else dealt with a rebrand that made their experience actively worse?

2 comments

2 Comments

miles_jackson911d ago

Those letters are fine, maybe your eyes are just getting old.

the_piper11d ago

Are you serious? I have to disagree with you there. Those letters are tiny and cramped together, especially on a phone screen. I'm 25 and my eyes are fine, but I still have to squint at those things. It's not about getting old, it's about bad design. They could make them a little bigger without ruining anything.