Used to think logo animations were just for show... a viral campaign made me see their impact.

3 comments

3 Comments

Saw one that turned a static logo into a story in like three seconds. Totally changed how I saw the brand. Makes you remember it, you know?

cooper.jamie2mo agoMost Upvoted

You see this everywhere now, with quick visuals making things more memorable than static ones.

taylorknight2mo ago

Totally get that. A short clip for a coffee shop showed their cup being filled from a mountain stream, and now I always think of them as the fresh one. It sticks in your head way better than a picture.