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Update: I thought the new Burger King logo was a total miss until I read a study from the University of Cincinnati showing it increased brand recognition by 18% in a test group.
What's a rebrand you guys hated at first that actually worked out?
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holly_flores7914h ago
What if we just hate change, not the actual design?
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jake_mason3028d ago
Wait, 18%? That's a crazy jump just from a logo. I mean I still think it looks like someone melted the old one, but I guess the numbers don't lie. Makes me wonder about that weird flat Pepsi globe from a while back, I hated that too but it's everywhere now. Maybe it's just me but I'm always wrong about this stuff.
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