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The sign guy in Tulsa who told me my logo looked like a QR code from across the street
I was showing him my new badge design at his shop on 11th and he held it up across the room and said it just read as a gray blob at that distance. Pulled the mark out to one bold shape at 3x the size and it finally worked on his 4x8 storefront mockup. Curious if anyone else tests logos by literally walking away from them?
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