The rebrand my local diner did removes all the charm in Grand Rapids

A place I eat at weekly, Rosie's, got bought out and they changed the logo to this clean sans-serif wordmark. The old script with the coffee cup steam was dated but it felt warm, now the new style looks like a generic app icon. They also repainted the sign from bright yellow to this muted gray, and I didn't realize how much that color pulled me in until it was gone. I asked the owner why and he said they wanted to appeal to younger people, but honestly it just feels sterile and I've cut my visits to once a month. Has anyone seen a rebrand kill the vibe of a spot they loved, and did the place ever bounce back?

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patricia3851d ago

Next they'll be serving the coffee in those little paper cups from gas stations. Nothing says "young people" like gray walls and a logo that looks like a tax app.