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That rebrand of the moving company near me was a disaster
Last week I drove past a truck from 'Swift Haul' and the new logo looks like a squashed ant. The old one had simple bold letters, now it's all swoopy lines nobody can read. Anyone else see local businesses ruin their look for no reason?
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avery7214d ago
Wait wasn't the old logo just giant block letters that looked like they were carved out of wood? I swear that truck could've been hauling furniture from 1985 with that font. Now they got some cursive mess that probably cost them five grand from a graphic design student who likes squiggly lines. Honestly if I cant read the company name from a block away then what's even the point of having a logo right
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kellymurphy19h ago
Actually the cursive thing is low key smart. It forces you to slow down and actually look at the name instead of just skimming the block letters. Kinda like how some restaurants use messy chalkboard fonts to make you stand there and read the menu instead of walking past. Did it work on you or did you just spot it from the road?
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