That logo critique from a stranger in Portland saved my rebrand

Some guy at a coffee shop told me my zigzag arrow mark looked like a broken zipper, so I redrew it with 3 straight lines and my client's bounce rate dropped 18% in a month, has anyone else gotten useful feedback from someone totally random?

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1 Comment

seth_nguyen5d ago

honestly the best feedback always comes from people who dont know what theyre looking at. they see the thing the way your actual users see it, not the way you hoped theyd see it. i stopped asking designers for opinions and started asking random people at cafes, saved me more times than i can count lol