That coffee shop on 3rd street with the tacky font made me leave

I popped into Brew Haus last Tuesday for a quick latte and their logo is this super thin script that's impossible to read from more than 5 feet away. Had to squint just to find the door. Has anyone else walked out of a place because their sign or branding was just that bad?

2 comments

2 Comments

simonreed19d ago

C'mon, "made me leave"? That's a little dramatic over a hard-to-read font, don't you think? You went in for coffee, not a reading comprehension test. If the barista was rude or the coffee was burnt, sure, walk out. But a thin logo? That feels like you were looking for a reason to be annoyed. Did you actually try the coffee, or was the sign really that much of a dealbreaker?

-1

oscarwilliams19d ago

Funny you mention that, I had pretty much the same thing happen at a place near me a few months back. It wasn't the logo for me, it was the menu. They had it on this weird crinkly metallic board with this script font that was almost impossible to read unless you stood right up against it. I just turned around and walked out before even ordering. Some places don't realize that a hard to read sign feels like they don't care if you have a good experience. Ended up going to a shop down the street where the menu was clear and friendly, and I've been a regular there ever since.