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Redid a logo for a food truck in 3 weeks, here's what the old one got wrong
A taco truck in Denver asked me to refresh their brand. Their old logo had 6 different fonts and a gradient that looked muddy on the side of the truck. I stripped it down to one bold typeface and a simple chili pepper icon. Now the truck stands out from a block away, and they said business went up about 15% in the first month. Anyone else seen a big jump after simplifying a logo that had too much going on?
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vera_roberts16d ago
That 15% jump, did they track sales for a full month or just compare one week?
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