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Redid a bakery logo with lower case letters and sales jumped 15%
Had a client who owned a small pie shop in Portland. I switched their all caps bold serif logo to a handwritten lower case style with a tiny fork icon. The owner said people kept telling her the new branding felt warmer. I checked her Square sales data 3 months later and she was up 15% compared to the same period last year. Could be coincidence but I think the friendly vibe made more people stop in. Has anyone else seen a big change from just tweaking letter case?
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grant_torres10d ago
Messed with the font on my own website once and watched my bounce rate do the cha-cha in the wrong direction (blame the curly serifs, honestly). Always fascinating how tiny tweaks like that can totally shift the vibe.
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