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Rant: I made our logo 40% smaller on the app icon and our signups jumped
Honestly I was messing around in Figma 3 weeks ago and shrank our wordmark down inside the icon shape just to see how it looked at 60px. We pushed it live on a Tuesday and our app store page visits went up 22% in two weeks, which made zero sense to me at first. Turns out the old version was so packed that the text turned into mush on smaller phones, and people literally could not read what the app was. Ngl I always assumed bigger logo equals stronger brand, but at icon size the shape does all the work and the name on the screen does the rest. Has anyone else cut text out of an icon and seen numbers move like that?
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sandra1461mo ago
Did you test a version with no text at all, just the shape?
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