My rebrand fell apart when I realized the logo was doing all the work

I run a small lawn care outfit in Boise, and back in March I paid $900 to a design student for a new logo and color scheme. The logo itself looked sharp, but I never thought about how it would hold up on truck doors, uniforms, and yard signs. Turns out the orange we picked washes out completely in sunlight, and the tiny leaf detail is invisible from 10 feet away. I'm stuck with these printed vinyl decals until October, so has anyone else had a logo that only worked on screen but failed in real world use?

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betty_fisher517d ago

Boise sun fades everything, sounds like normal wear and tear.