My local coffee shop just rebranded and the new logo looks like a sad ghost

Spent $6 on a latte to get a good look at the cup, and honestly it just makes me miss their old cheerful sun design. Anyone else seen a rebrand that just completely missed the mark?

3 comments

3 Comments

allen.reese18d ago

Wait, they paid a fortune for that?

amy_reed7925d ago

That sad ghost logo is a real vibe killer. Some marketing team probably paid a fortune for that downgrade. Makes you wonder if they even asked their regular customers what they liked. Now every cup is just a little reminder that the good old days are gone.

the_harper25d ago

You know, I used to feel the same way about the "little reminder that the good old days are gone." But honestly, the old logo started to feel kind of cheap to me, like a sticker from a vending machine. The new one is simpler and looks better on the app icon on my phone. It grew on me after I saw it for a few weeks. Sometimes a change just needs time to settle in.