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My kid pointed at a gas station sign and asked why it looked angry
He was talking about the sharp, red angles on the logo, which made me realize aggressive branding can backfire by scaring off regular folks. Anyone else seen a logo that just feels hostile?
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cole_mitchell5714d ago
Reminds me of a bank logo that looked like a frowning robot.
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emery_jenkins14d ago
Honestly @cole_mitchell57, I saw a car logo once that looked like a screaming face. It totally ruined the brand for me because I couldn't unsee it. Good design really needs to avoid those accidental images.
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