My client's 8-year-old pointed out their logo looked like a sad pickle

We were reviewing the new brand guide on a video call, and her daughter said 'why is the green bean crying?' It was supposed to be a stylized letter 'G'. Has a kid ever given you the most brutally honest brand feedback?

2 comments

2 Comments

ryan_stone457d ago

Kids are the ultimate focus group. They see what's actually there.

logansullivan6d ago

Yeah, I had a kid call our mascot a scared turtle once (thanks @ryan_stone45, they really do).