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Just compared our old van wrap to a truck with new lettering, and whew
My crew's van has this wrap from 2019 that's peeling at the back corner, so I parked it next to a guy's truck down in Dayton last week that had just plain white lettering cut from vinyl. Standing there looking at both, his read clean from across the lot while ours turned into a blurry smudge around 50 feet out. Turns out our wrap shoved the company name, phone, and a little roof graphic all into the back half, and his had just two lines of bold text on the front door. Cost him about $300 and ours ran close to $2,400 back then. Anyone got a rule for how much text is too much on a work vehicle before it just looks like noise?
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