I think the new Gap logo is actually an improvement, fight me

Everyone's dunking on it, but the old one was a relic. The blue square with the white letters felt cheap, like a default font from 1998. The new one with the clean, spaced-out type and the darker blue feels more solid. It looks like a brand that knows what it's doing now, not one clinging to the 90s. I saw it on a bag in a Seattle mall last week and it stood out way more than the old one ever did. Am I the only one who thinks the backlash is just people hating change?

2 comments

2 Comments

beth_anderson5d ago

Wait, you saw it in person? That makes a big difference, right? I feel like a lot of the hate is just from seeing it online.

theabennett5d ago

Nah, it looks like a bank logo now. Way too serious and boring for a clothes store. They lost all the fun.