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I finally stopped using famous logos as design references

Everyone copies Nike or Apple for their brand look. It's lazy. I saw three new startups last month all using that same minimal sans-serif look. Their logos don't stand out because they look like everything else. Real branding needs personality, not a template. Stop looking at the big guys and find something unique in your local market. Has anyone else dumped the big brand references for something smaller?
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2 Comments
betty_shah
betty_shah18h ago
Pretty sure 90% of customers can't tell the difference between a custom logo and one off a template anyway. Most people just scroll past.
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terry_mitchell
Guilty as charged, my logo is basically a knockoff of someone's font.
3