Hot take: that minimalist logo trend is making every brand look the same

I spent last Thursday comparing 30 different startup logos from a Denver tech meetup and I swear 22 of them were just a generic sans-serif font with a geometric icon. The new brands all look clean but I couldn't tell which one sold shoes vs software. Is the simple look actually good branding or just lazy?

2 comments

2 Comments

wadepalmer17d ago

Honestly, "lazy" is harsh when clean design takes serious skill to pull off.

simonreed17d ago

Man I feel you on that one. The tech scene is full of these copy-paste identity kits and it kinda makes the whole branding thing feel hollow.