Can we talk about that Gap logo fail from 2010?

I still think about how Gap changed their logo to that boring Helvetica font and then switched back in a week after everyone hated it. How do huge brands still mess up something as basic as their own identity?

2 comments

2 Comments

wadeyoung12d agoMost Upvoted

Still haunts me how fast they caved.

terry_hayes1812d ago

Reminds me of when my dog saw a squirrel once and just gave up mid chase. Sat down and watched it run off like he was reconsidering his whole life. @wadeyoung maybe that's what happened here, someone yelled squirrel and they all just folded. Hard to watch either way.