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Can we talk about how my gym's logo got better after they dropped the swoosh guy?
My gym in Columbus swapped their old logo, a running figure with like 4 motion swooshes, for just the name in a heavy serif font 8 months ago, and suddenly the place feels more like a serious lifting gym instead of a 90s cardio class. Tbh the sign out front is way easier to read from the road now too. Has anyone else seen a rebrand do that much work with just a font swap?
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