Can we talk about how I finally gave in on using grid templates

I was never a grid person for logos, thought it was too restrictive. But I had this client for a coffee shop in Denver who kept asking for tweaks and nothing looked balanced. After the 4th round of edits I tried a 12 column grid in Illustrator and suddenly everything snapped into place. The logo finally had the right spacing and hierarchy she wanted. Has anyone else resisted grids and then caved?

2 comments

2 Comments

taylor_moore13d ago

Tried defending my non-grid approach for years until I realized I was just making extra work for myself for NO good reason.

olivia_barnes9713d ago

Grids are just a crutch for people who can't trust their eye. Real designers should be able to nail spacing without a training wheel template.