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A designer told me my logo had too many fonts and I fought back at first
I was showing a new logo concept to a freelance designer I know over coffee in Austin and she counted six different typefaces in my header system. She said each font was a new thing for the brain to figure out and the message gets lost. Has anyone else had to cut fonts out of their brand and seen a real difference in how people react?
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bailey.sandra2d ago
Dropping from four fonts down to two was the best thing I did for my brand last year. People actually started remembering my business name instead of just saying they liked the colors. The cleaner look made everything feel more professional with zero extra effort.
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taylor_barnes591d ago
That's interesting, did you notice any specific fonts that were harder for people to remember? I wonder if certain styles just create too much noise in someone's brain. What was the biggest clue that told you the shift was actually working?
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