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Watched a bakery switch their menu font and lost half their lunch crowd in 3 weeks
The place on 5th had a clean sans-serif menu board, then last month they swapped it for this curly script font that looks like wedding invitations. Now people stand at the counter squinting for 30 seconds trying to read 'turkey club' and the line backs up to the door. Anyone else seen a font change actually kill the foot traffic at a spot?
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grant56913d ago
Wait, was it just the font or did they change the size too? Because I've seen places go from a big readable board to something smaller and fancier on the same wall, and that combo is what really messes people up. Like if the letters got thinner and the spacing got tighter at the same time, that's a double whammy at a lunch counter where nobody has time to decode anything. Did the owners ever say why they made the switch, like a new branding thing or a designer talked them into it? And when you say half the crowd, was it regulars bailing or just new walk-ins bouncing? That part matters, because regulars leaving means they lost the habit, not just the eyesight.
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