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Just realized the guy who told me to use Copperplate for my cleaning flyers in 2016 was dead right
A print shop guy in Portland looked at my first batch of flyers, all done up in this wild loopy script, and said nobody over 60 would be able to read my prices, so I switched to Copperplate on a whim. Fast forward to now and I keep seeing fancy script logos on lawn care trucks and bakery windows where the phone number is basically a squiggle, and I cringe knowing I almost mailed 500 of those things out. Do people actually call the number on a card when they have to squint at it, or do you just toss it?
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brown.susan19d ago
Copperplate isn't really script though, that's the thing. It's a simple engraved-looking font, all clean lines and no loops, which is exactly why it stays readable at small sizes. The wild loopy stuff you're thinking of is more like a formal script, and yeah, that's the kind that turns phone numbers into spaghetti.
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