Unpopular opinion: my landing page got 14 signups the week I deleted half the animations
I shipped a page with 9 scroll effects and a hero video for a client in Portland, watched it convert at 0.8% for 3 weeks, then stripped it to text and one button and it jumped to 14 signups on 600 visits, so now I want to know how many of you got burned by a big reveal animation before you cut it.