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One client's note about my logo drafts changed my whole process
I used to crank out 5 or 6 logo options for every client and let them pick. Last month a small bakery in Tucson told me, "we don't want to choose, we want you to choose for us." It hit me that I was just throwing spaghetti at the wall instead of actually designing. Now I show one strong option and explain why it works. Clients seem more confident and I'm not wasting 20 hours on throwaway versions. Has anyone else switched from multiple mockups to a single focused concept?
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