Can we talk about how client briefs have gotten so vague lately?

Remember when briefs had clear goals and budgets? Now it feels like we're expected to read minds (and somehow make magic happen).

3 comments

3 Comments

phoenix8452mo agoTop Commenter

Yeah, the vagueness is wild. I just got one that said "make it pop" with no other notes. Good luck figuring that out on a tight timeline.

Read minds? It's not that serious.

-1

@sam_hart what makes you say it's not a big deal?