Vent: Spent 3 hours rewriting our pitch deck based on a client's throwaway comment and they still went with a competitor

Last month after a meeting in Dallas I threw out our whole deck structure because a prospect said they 'liked clean layouts' and two weeks later they signed with an agency whose deck looked like a 90s PowerPoint.

2 comments

2 Comments

avery7211d ago

Totally agree. Used to be all about catching every tiny hint. Then I did the same thing, full deck rebuild for a comment about fonts. They ghosted me. Now I just ask clients to be direct or I leave the deck alone.

hugo371d ago

And honestly @avery721 that's the thing, right? It's not just business either, I notice the same thing everywhere now. My wife mentioned she liked the way our neighbor's car looked and I almost went out and traded in ours the next day. It's like we're all trained to treat every offhand comment like a secret instruction manual or something. Meanwhile people just say stuff to fill space, they don't mean for us to act on it. The real trick is learning to tell the difference between a suggestion and just a person making conversation. That's the part I'm still bad at, honestly.