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Unpopular opinion: my old agency's Friday beer cart did more for growth than any CRM we ever bought
Back in 2016 at a 12 person shop in Denver we had a beat up cooler on a cart every Friday at 4, and clients would just wander in and hang out with whoever was around. Last week I found the old signup sheet from those days and realized 6 of our first 10 retainer clients came from those random Friday chats, not from any pitch deck. Anybody else grow an agency mostly off stuff that would never make it onto a case study slide?
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