Tried a $29 ROI calculator template, laughed at it, then it found $11k in wasted ad spend

I've always rolled my eyes at those paid templates everyone pushes in Facebook groups. But last Tuesday I was bored and grabbed one from a guy in Cleveland who runs a home services agency. Plugged in 3 months of numbers and it flagged that we were bidding on brand terms in a second city where we had zero presence. Swapped that budget to a lookalike audience and booked 4 calls in the first week. Still hate the packaging and the cringe sales page, but the math checked out hard. Has anyone else found a cheap tool that outdid their fancy analytics stack?

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