TIL that old-school agency pitches focused on trust over data

We used to win work with solid conversations and past successes. Now, it's all about showing the numbers upfront.

3 comments

3 Comments

Ha, right? Honestly @spencerr82, I feel like the trust is still the real goal, but now we have to use data as a kind of proof to even get to the starting line. It's like you need a spreadsheet to earn the right to have that good chat. The handshake comes after you've shown all your homework.

betty_shah1mo ago

Wait, you're telling me people actually used to get hired just by having a good chat and showing a nice print portfolio? That sounds like a fairy tale now. I can't imagine walking into a room today without a slide deck packed with analytics and case study metrics. The idea of winning business on a handshake feels completely alien.

spencerr821mo ago

I worked with a design studio in the late 90s where the founder landed their biggest client just by sharing sketches over a beer. @betty_shah, when you talk about metrics now, do you feel like that old trust factor is completely gone, or just buried under all the data we have to show first?