TIL that old-school agency pitches focused on trust over data

We used to win work with solid conversations and past successes. Now, it's all about showing the numbers upfront.

2 comments

2 Comments

Wait, you're telling me people actually used to get hired just by having a good chat and showing a nice print portfolio? That sounds like a fairy tale now. I can't imagine walking into a room today without a slide deck packed with analytics and case study metrics. The idea of winning business on a handshake feels completely alien.

spencerr824d ago

I worked with a design studio in the late 90s where the founder landed their biggest client just by sharing sketches over a beer. @betty_shah, when you talk about metrics now, do you feel like that old trust factor is completely gone, or just buried under all the data we have to show first?