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Read a study that said 70% of agency leads come from referrals, not paid ads
Found it in a marketing report from last quarter... makes me think our ad budget might be a bit off. Anyone else find their own numbers don't match the common advice?
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dixon.rose5mo ago
Our agency's referral rate is like 20%, so my ad budget is basically a cry for help.
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jesse_harris5mo ago
Oof @dixon.rose, at that point your ads are just expensive background noise, right?
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wren3013mo ago
honestly just shifted my spend to retargeting and it cut the waste in half.
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